Brand Kit

Always use these master files. Do not screenshot, redraw, or trace the logo, and do not pull a version off the marketing site. Each link below opens the real file.

• atlas-mark.svg · the full-color faceted mark. Use this on dark or white backgrounds.
• atlas-mark-white.svg · the mark as a clean white silhouette. Use this on violet, photos, and busy or colored backgrounds.
• atlas-wordmark.svg · the ATLAS + BY SIGMATOOLS lettering. ATLAS is white, the subtitle is brand violet. Keep that pairing.
• atlas-mark.png · the full-color mark as a raster PNG, for tools that will not take an SVG.

The SVGs are the originals. The white silhouette is true vector, so it recolors cleanly to a single ink if a partner format requires it. Need a different size or format for a specific placement? Ask us first; do not generate your own variants.

The product is Atlas by SigmaTools. On first mention, use the full name. After that, Atlas is fine.

• Atlas is a product of SigmaTools, LLC.
• You are an independent affiliate. Do not describe yourself as Atlas, SigmaTools, or a representative, employee, or partner of either, and do not imply you speak for us or built the app.
• Do not use "Atlas" or "SigmaTools" in your own handle, account name, app name, domain, or logo in a way that could confuse people into thinking your channel is an official one.

• Use the full-color mark on a dark or white background. That is the primary look.
• Use the white knockout silhouette on violet, on photos, and on busy or colored backgrounds.
• Keep ATLAS white and the subtitle violet in the wordmark.
• Give the logo room. Keep clear space and respect the minimum size (see below).
• Add a scrim behind the logo when it sits on a photo so it stays legible.
• Link to atlas.sigmatools.io with your referral link.

• Do not recolor, re-gradient, or restroke the mark, and do not add your own glow, shadow, outline, or other effects.
• Do not stretch, skew, rotate, crop, or distort the mark or the lockup.
• Do not rearrange the lockup spacing, swap the typeface, or rebuild the wordmark.
• Do not place the full-color mark on a saturated or low-contrast violet. On violet, use the white knockout instead.
• Do not put the logo on a busy photo with no scrim, or anywhere it reads at low contrast.
• Do not imply you are Atlas, that Atlas endorses you personally, or that your content is official.
• Do not pair the mark with another logo so tightly that they read as one combined brand.

Keep clear space on all sides equal to the height of the lightning notch in the mark, which is about a quarter of the mark's height. Nothing else (text, other logos, edges) should crowd into that space.

Minimum size on screen: the mark at 24px, or the full lockup at 120px wide. In print, no smaller than 8mm. Below 24px, switch to the solid white silhouette, which stays legible where the facets would muddy.

These are the approved Atlas colors. The core brand violet is #7C3AED. Use the palette for backgrounds and accents; do not invent new brand colors and do not recolor the mark itself.

ATLAS lettering is pure white (#FFFFFF). The BY SIGMATOOLS subtitle is the Subtitle violet (#A879F5).

You must clearly and conspicuously disclose that you earn a commission whenever you promote Atlas. This is required by the FTC Endorsement Guides and by our Affiliate & Creator Program terms.

Put the disclosure where people will actually see it: near the link, before any "more" cut-off, and not buried in a wall of hashtags. A short, plain line works:

"Affiliate link. I earn a commission if you subscribe, at no extra cost to you." On social, a clear #ad or "affiliate" tag is fine.

Your referral link looks like https://atlas.sigmatools.io/?r=YOUR-CODE (your vanity link replaces the code once you unlock it). Do not bid on the Atlas or SigmaTools trademarks, run self-referrals, or make claims we have not made. Self-referrals earn no commission.